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Beat bigger competitors in AI answers

We test real customer questions in AI Search, show where competitors win instead of you, and help you become the better choice.

Moatlight is an AI search visibility report. It asks ChatGPT and Google AI Overview the questions a business's buyers ask, shows which competitors the answers name instead of the business, and gives a ranked plan of changes. The free plan covers one website and one report every 30 days with no card. The report below uses example data, not a real customer. Pricing is on the pricing page.

app.moatlight.com
Last 30 daysChatGPTGoogle AI OverviewExample data

Questions that don't name you

Mentions

8of 60 answers13%

95% range 7-24%. Smile Co. was named in 41. You rank #4 of 4 brands AI named.

Each AI shown separately

ChatGPT2 of 30 (2-21%)
Google AI Overview6 of 30 (10-37%)

Share of voice

8%8 of 96

+2 pts vs Sep

Questions with you

3/ 6

+1 vs Sep

Positioning score

42/ 100

Preview

Named in answers

Out of 60 AI answers, per monthly run

  • Bay Dental
  • Pacific Dental
  • Smile Co.

Brands AI recommends

Share of 60 AI answers that mention each brand, with positioning score

  • 01Smile Co.Unique 7141/60
  • 02Pacific DentalUnique 3433/60
  • 03Mission DentalUnique 4714/60
  • 04YouUnique 428/60

Smile Co. is named most and has the sharpest claims. That is the gap to close.

AI visibility roadmap

Where you stand today. Status updates with every re-run.

  1. Readable4 of 4 pages load
  2. CitedAI cited 2 of your pages
  3. NamedIn 8 of 60 answers
  4. Named more widelyFor 3 of 6 questions
  5. RecommendedTop pick in 2 answers
  6. Business resultNext up

We test the AI search engines your buyers ask

  • ChatGPT
  • AI Overview
  • Claude
  • Perplexity
  • Gemini
  • Grok

How it works

From a buyer question to your next moves, in three steps.

Paste your website. The first report takes about 2 minutes.

  1. Paste your website

    We read your positioning from it: what you do, who it is for, the claims you make and your competitors. Then we list the problems buyers ask AI about. You can edit all of it.

  2. We ask AI for you

    Every buyer problem goes to ChatGPT and Google AI Overview. You see who AI recommends, and where it picks someone else.

  3. Act on a ranked plan, then re-check

    Each move has the reason, the page to change and the time it takes: a sharper claim, proof where AI reads it, a page to fix. Mark moves done, check the pages you shipped, and re-run after 30 days to see what moved.

Why positioning

AI picks the business it can describe clearly.

Every business has a place in its market: who it is for, what it does best and what it can prove. Most never write that down in words AI can check, so AI falls back on the best-known name. Moatlight starts from your positioning, not from a list of prompts.

The problems we find

  • Your homepage says what every rival says

    “Trusted”, “quality”, “tailored to you”. We read your competitors’ own pages and mark which of your claims are specific and which a rival could say just as well.

  • AI describes you in generic words

    We put how ChatGPT and Google AI Overview describe your business next to what you say, and mark each claim AI repeats and each one it leaves out.

  • Your proof lives only on your own site

    AI leans on pages it already trusts. We show which sources it cites for your buyers’ questions and where your proof is missing.

  • A rival owns the question you should win

    For every buyer question we show who AI names. Where no brand dominates, the report marks it as open ground for a claim you can back.

  • Findings that never turn into action

    A vague claim repeated on more pages adds volume, not a reason to pick you. Every finding becomes a ranked move: the claim to sharpen, the proof to add, the page to fix. You decide the position and act in your own facts and voice.

How we differ

How this differs from many GEO tools

Many GEO tools

Starts from
A list of prompts or keywords
Shows
How often you are mentioned
Next step
A dashboard to watch, or content to publish
After you act
Wait for the next report
Numbers
One score or share of voice

Moatlight

Starts from
Your business: what you do, who it is for, what you can prove
Shows
Mentions, plus which of your claims are specific, different from rivals’ and repeated by AI
Next step
A ranked plan of moves, each with the reason, the page to change and the time it takes
After you act
Mark moves done, check the pages you shipped, and re-run after 30 days to see what moved
Numbers
Ranges and the raw counts behind each number, with no promised date

What is inside your report.

For each buyer question we ask each AI engine five times and count how often you are named. You see the exact questions, the real answers and the raw counts, so every number is one you can check. We promise no traffic or lead numbers and no date for results; the re-run after 30 days shows what moved.

  • Overview

    How often AI names your business across about 50 answers, with a 95% range so you can see how sure the number is.

  • Business

    How ChatGPT and Google AI Overview describe your business, next to what your own homepage says.

  • Sources

    The sites and pages AI cites before it names anyone, so you know where the proof has to appear.

  • Questions

    Every buyer question we asked, with the real answers and the raw counts behind each score.

  • Positioning

    Each claim you make: how specific it is, whether a rival says the same, and whether AI repeats it. Plus which competitors AI names instead of you, and on which questions.

  • Actions

    A ranked plan of moves. Each one has the reason, the page to change and the time it takes.

  • Every answer, word for word

    Open any question and read each answer we sampled, with the sources it cited.

  • A re-run after 30 days

    Mark moves done and we ask the same questions again. A change of fewer than 2 answers counts as no clear change.

Pictures show sample data for a fictional dental clinic.

Our approach

Be the brand AI picks for what you do best.

We find what makes you different and show where the proof must appear for AI to read it.

Connect your AI agent.

Ask ChatGPT, Claude, Cursor or your own code about your report, or start a new one, from the tool you already use. There is no API key: the tool opens a browser login the first time it needs your account.

Read the docs
  1. In ChatGPT, open Settings, then Connectors, and add a custom connector with this server URL.

    https://moatlight.com/mcp
  2. Sign in to Moatlight when asked and approve what it may do.

  3. In Codex, add the same server from a terminal, then run codex mcp login moatlight if no browser opens.

    codex mcp add moatlight --url https://moatlight.com/mcp

Pricing

Start free. Pay once for more.

Your first report costs nothing. The Early Access pass is a single payment, not a subscription.

  • Free

    For one website, no card

    $0.00/forever

    What’s included:

    • 1 website, 1 report every 30 days
    • 2 AI engines: ChatGPT and Google AI Overview
    • Ranked plan of moves
    • Share link and one-screen executive view
    • Month-over-month comparison on re-run
    • Sources and Positioning views
    • Agent readiness grade, when one is already public
  • Alpha

    Early Access pass

    4 AI engines, and is your site ready for AI agents?

    $10.00/one time

    Everything in Free, plus:

    • 4 AI engines: adds Claude and Perplexity to every report
    • 2x more questions asked per report
    • Advanced agent readiness score
    • Fixes ranked by points gained
    • Agent readiness endpoints in the API, MCP server and CLI
    • Early access with priority support

    Alpha deal: your $10 becomes credit toward your first paid plan invoices. Use it within 12 months.

    One payment, no renewal. 90 days of access, 14-day refund.

Full terms on the pricing page.

Frequently asked questions

What is AEO and GEO?

AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same practice: getting your brand into the answers AI gives on ChatGPT, Google AI Overview and other platforms. SEO ranks links. Here, being mentioned matters, and how you are mentioned matters more. Gartner forecast that traditional search volume would fall 25% by 2026 as AI chatbots take share. AEO and GEO are how you stay visible.

Why does AI search matter, and how is it different from Google Search?

Google ranks pages and sends clicks. AI search combines sources into one direct answer, often with no click at all. Pew Research found people clicked a result in 8% of visits when Google showed an AI summary, against 15% without one. Similarweb found zero-click news searches on Google rose from 56% to 69% between May 2024 and May 2025. What earns a place in an AI answer is different from classic SEO: specific, provable claims that AI can repeat. That is what we measure.

How is Moatlight different from other GEO and AEO tools?

Many tools start from a list of prompts and report how often you are mentioned. We start from your positioning: what you do, who it is for and what you can prove. We read your claims, compare them with your competitors’ own pages, and show which are specific, which a rival could say as well, and which AI repeats. Then you get the questions where AI names someone else, the pages it trusts, and a ranked plan of moves. You act on them, we check the pages you shipped, and the re-run shows what moved.

What do you mean by positioning?

Your place in the market: who you are for, what you do best, and what you can prove about it. AI has no way to know this unless it is written in specific, checkable words on pages it reads. When it is not, AI falls back on the best-known brand. We show where your positioning is vague, where a rival says the same thing, and where AI does not repeat what you say. You decide the position; we show what AI makes of it.

What does Moatlight do?

We take the questions your buyers ask AI and run them through ChatGPT and Google AI Overview, about 50 answers in about 2 minutes. You see who AI names instead of you, which pages it trusts, and how it describes your business. Then you get a ranked plan of moves, each with the reason, the page to change and the time it takes. After 30 days we re-run it and show what moved.

How do you measure it?

For each buyer question we ask each engine five times and count how often you are named. You see the exact questions, the real answers and the raw counts, so every number is one you can check.

Which AI tools do you cover?

The free report covers ChatGPT and Google AI Overview, each shown on its own. The Early Access pass adds Claude and Perplexity, so a report runs on 4 engines. Gemini and Grok are not offered yet.

Do you write or publish content for me?

Your free report turns every finding into a clear move: what to change, where, why and how long it takes. You act on it with your own facts and voice. Pro packages are coming soon and take on the work: pages and briefs drafted from your verified claims, published to your site with your approval, refreshed on a schedule, and re-run every month to show what moved.

Isn't GEO a distraction?

No. Your buyers already ask AI who to pick. In G2's March 2026 survey of 1,076 software buyers, 51% said they start research with an AI chatbot more often than with Google, up from 29% a year earlier, and 85% think more highly of a vendor an AI names. Several studies also find AI visitors convert better than ordinary search visitors, though the size of the gap differs by study and industry. AI sends fewer clicks than Google today, but it builds the shortlist before anyone clicks. The report shows which buyer questions AI answers with a competitor, what to publish to be named instead, and what changed since the last run. We do not promise traffic or leads. If your site does not track conversions, the report also shows whether we can see AI visitors on it.

When will I see results?

We cannot give a date, and nobody can honestly promise one. AI search works like a brand channel, so the report shows where you are now: are you readable, cited, named, recommended. The day-30 re-run shows what moved since the last run: named in more answers, your new pages cited, rivals slipping on the questions you work on. Small changes are labelled "no clear change".

What is the positioning score?

When brands look alike, AI picks the best known. The positioning score shows how specific, provable and different your claims look to AI next to the brands it names today. Each point links to the exact claim and the proof that would raise it, so you know what makes you the pick.

How long does it take, and what does it cost?

About 2 minutes, and the report is free. Run a new one for each site every 30 days. An optional Early Access pass adds Claude and Perplexity to your reports and an Agent readiness tab (how well AI agents can find, read and use your site) for a one-time US$10, with a 14-day refund. It is not a subscription.

Can I fix what you got wrong about my business?

Yes. Before the run you can edit your profile, your competitors, your claims and your buyer questions. We spend nothing until you confirm them.

Who can see my report?

Only you, unless you share the link. Aggregated, non-identifying results may be used in our research on what predicts AI recommendations. You can opt out in settings.